Diploma in Corporate Communication

Intakes: March, June/July & Sept/Oct
Mode of Study: Full Time
Duration: 2.5 years

LEVEL OF STUDY: UNDERGRADUATE
FACULTY: Faculty Of Communications & Media Studies

Ask About This Programme

ABOUT THIS PROGRAMME

The Bachelor of Communication (Hons) in Corporate Communication (BCCC) prepares students with extensive theoretical and practical skills of corporate communication such as organizational communication, managerial communication, and crisis management among many other courses which would equip students to communicate across borders.

Corporate communication is a huge field because you have to communicate with not only locals, but with people from all over the world. It is important to know the right way to communicate with them and also how to avoid crisis. This course prepares students with theoretical knowledge and also skills that they will need to succeed in the corporate field.

Is this programme for me?

If you are interested in marketing, management, and want to be in the corporate field, this course will help sharpen your skills.

What will I learn?

This programme will prepare students with extensive knowledge and corporate communication skills. They will not only learn organisational and managerial communication, but also learn how to manage crisis.

In addition to that, they will learn how to communicate with people from different backgrounds and culture and also be trained to think critically.

The syllabus of this course has been designed to improve students’ soft skills and to make them better at communicating with not only people within the country, but with people from all around the world. Students will be exposed to workplace-related tasks which will prepare them for their corporate lives in the future.

REQUIREMENTS

NOTE:
*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.

PROGRAMME STRUCTURE

Year 1

Theories of Communication, Introduction to Social Science, Critical Reading Skills, Basic Marketing, Office Application Technology, Hubungan Etnik / Pengajian Malaysia 3, Human Communication, Introduction to Corporate Communication, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, Small Group Communication, Mass Media and Society, Introduction to Corporate Multimedia , Communication Laws and Ethics, Subject, Public Speaking, MPU Subjects (U2)

Year 2

Organizational Communication Strategies, Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Meeting Skills, Free Elective I, Corporate Communication Strategies, Managing Media Relations, Corporate Interviewing, Managing Advertising and Promotion, International Relations, Managerial Communication, Research Methods, Knowledge Management, MPU Subjects (U3)

Year 3

Project Paper, Crisis Communication Management, Integrated Marketing Communication, Effective Negotiation, Free Elective II, International Marketing, Internet Marketing, Industrial Training, MPU Subjects (U4)

FUTURE CAREERS

Graduates of this programme can be employed as:

Media Relations Officers
Event Executives
Media Officers
Marketing Executives
PR Executives
Customer Relations Executives
Crisis Management Officers
Communication Consultants

FEES AND SCHOLARSHIPS

TUITION FEE

RM25,200

OTHER FEES*

RM5,750

TOTAL

RM30,950

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